2016 Business Goals

January is a time for resolutions.

But I prefer goals. I have never been good at making, and keeping resolutions. I do think it’s always a good idea to think about and reflect on the past year in order to evaluate, move forward, grow and adapt. Goals are a good way to do this.

2016 will be my first year as a business which makes this post hard to write. I can’t look back and see mistakes I made business wise, or areas I can improve on. Everything I did in 2015 was to go live as a business and I accomplished that.


Of course, there are about a million things I’d like to change on the creative side. I also have a few business goals I’d like to meet. Here are my goals for 2016. I tried to be specific and pick goals that are measurable, not just something like “get better”.

  • Become more patient when shooting. I have a tendency to get to a scene, snap a few photos and head out. I may not always be getting the best shot. I need to take some time to look around, walk, get low (or high) and find the best shots.
  • Learn lighting. I have a softbox and flash unit but don’t use them enough. My photography classes focused on natural light but off camera flash will help with my food photography and eventually portraits (if I go that way).
  • Get more comfortable and use Photoshop more. I have pretty much mastered Lightroom but use Photoshop about one percent of the time. It is a powerful program and can only improve my work once I learn how to best use it. I will keep watching my videos and reading up on Photoshop.
  • Blog at least twice a week. I have made an editorial schedule for 2016. I need to stick to it and get my posts out every week. Blogging can help me connect with people and let them get to know me and my art.
  • Have my first sale, hopefully within my first month or quarter. I’d be happy either way. Beyond hapy.
  • Read all of the books I have on photography/running a business. I bought several books around Black Friday and would like to read at least one per month.
  • Be more active on social media and grow my following. I love social media and interacting with people. I think it’s a great way to meet new people, learn and grow.
  • Grow my newsletter subscribers. I’m having fun coming up with monthly themes and want to share that with others. I love photography and art and want to see others love it too. You can sign up here, by the way. I email once a month and will throw in a couple of special emails throughout the year.
  • Lastly, expand my product offering. I have plans for limited edition prints and specialty products but they take more time and energy to prep. I hope to have additional products by the last quarter of the year.

What are your goals for 2016, personal or business?

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Jenna Volden studied photography in high school and college but ultimately ended up with a business degree. After spending 10-plus years in the rat race she returned to her first love, photography by starting her own photography company. She can be found either chasing sunsets around the globe or making women feel like rock stars in her home studio. She is currently based out of Phoenix, AZ.

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