Book Review: How to Sell Art

My business book for January was How to Sell Art by J. Jason Horejs.

I give it 4 out of 5 stars. The book was 207 pages but an easy read. I read it in less than two weeks. I would recommend How to Sell Art to people who are interested in art sales or are trying to be an artist. A lot of the information is about selling in a gallery but could easily be applied elsewhere.

I have worked in sales in the past but mostly disposable retail, clothes and bath/body products. How to Sell Art was a good refresher and also provided insight into gallery sales, something I have not done. I also enjoyed the gallery aspect because some day I would like to show in or even own my own gallery.

I did jot down a few notes on a sticky note of things I would like to implement in my own business. I also marked a few pages with sticky flags. There was one┬ásection I didn’t agree with but it is sheerly a personal opinion on if you should negotiate on price. I think pricing is a very personal thing for an artist and they should not have to negotiate if it isn’t part of their business plan.

I think J. Jason Horejs presents his ideas in an organized manner. His writing is easy to read and explain ideas well. As I said, some of these ideas carry across all sales but he doesn’t talk down or over-simplify. My biggest complaint with the writing is his use of the pronoun she throughout. Horejs uses she a lot but at times switches to he or the client. I would have preferred more consistency.

Overall, I am glad I read this. It was a refresher in some areas, gave me a few ideas to use in my own business and gave me a look at the gallery side as well. I think any artist would benefit from How to Sell Art.

Disclosure: I am an Amazon Associate and if you were to buy through the link above I would receive a small amount.

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Jenna Volden studied photography in high school and college but ultimately ended up with a business degree. After spending 10-plus years in the rat race she returned to her first love, photography by starting her own photography company. She can be found either chasing sunsets around the globe or making women feel like rock stars in her home studio. She is currently based out of Phoenix, AZ.

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