All the Instagram experts out there tell you you must be curating your Instagram profile! However, what does that mean, and is it vital?
What does it mean to curate your Instagram feed?
Your Instagram bio and latest six photos are the first things people see when they click to your profile. It’s essential to make a good impression. People will know in seconds if your business is one they want to follow or purchase from you. It would be best if you got their attention immediately.
As a business, you want a cohesive grid. Take a moment and look at your profile. What do you see in your top nine images? What should your “top nine” look like?
Here are my Top 5 Tips for Curating Your Instagram Feed
- Observe – Start by looking at the feeds of people and companies you love. What are they sharing? How do their feeds look? How do they feel? Take notes of what stands out to you, what you like, and what you don’t like.
- Find You – Now that you’ve looked at your current feed and other people’s feeds, decide what you want to do. For now. Because as you learn and grow your taste will change. You can scroll back in my feed and see all the changes I’ve made as I’ve found my style. What is your style? What do you want your brand to look like?
- Color – Now that you have your style, start editing your photos to all look similar. Use an app like Snapseed, Lightroom Mobile, or VCSO. All have free versions. Snapseed is pretty easy to use for newbies. Find an edit you like, save it, and apply it to all your images.
- Variety – Is your feed all photos of your products? All selfies? Customers, clients, and followers want to see different things. Think of 3-5 different categories and rotate those into your feed. Do you get a daily coffee fix? Start taking photos of your cup and put it in your feed! Have a cute dog or cat? Show them off! If you have products or clients that should be one of your categories, then your others could be behind the scenes, your pet/kid, and yourself.
- Pattern – I don’t mean polka dots or stripes. Remember tip #3 and 4? Use those to make a pattern. If you edit in color and black and white alternate them. You could do every other or every 3rd or 5th image. If you came up with three categories of posts, say your dog, a product photo, and you, you’ve got your pattern right there!
Do all these rules mean you have to follow them and have the perfect feed? I don’t think so. If you are building yourself as the business, you need to show your followers and customers the real you! As long as you are consistent and take a moment before posting your feed can become curated and amazing! You will always be learning, growing and adjusting your feed. We all struggle with finding the right combination, style, and direction for our brand.
There’s a lot more to making your Instagram work for you. Stay tuned to see articles about editing photos, writing captions, hashtags, and the KLT factor.
One thing that can help is using a professional photographer! They can help get you a lot of different images and help you get a cohesive feel. They can help by creating images for curating your instagram grid.