What can a professional photographer do for your small business?
As a documentary or photojournalist, style photographer I can tell the story of you. And your brand. Customers and clients are looking for a connection and want to invest in you, not just a product or service. They want to feel like they know you. It’s important that you present your personality. They want to feel like they can trust you. You want to show off your best self. And they want to like you. And why shouldn’t they? You are an awesome person, right?
Your brand should not just reflect what you sell but who you are.
Your brand should reflect you, your values, and your experience. You present your brand through everything you do, your website, social media, in person, and print materials. Visuals are a big part of all of those. You can write and write and write to your heart’s content but what really packs a punch are the visuals that go with your words. Your logo, your staff headshots, and products shots are what create a lasting impression and connect you with your audience.
You have one chance to make a good first impression. Make sure you present your best self.
As a small business, you want to build know, like, and trust with your customers and future customers. You can do that through imagery. Here are four reasons to hire a professional photographer to help build the connection between you and your clients!
- Professional images can help you gain visibility in a crowded social media and SEO world. You can tell when someone uses their phone, slaps a filter on it and posts to Instagram. You see it, maybe press the heart, but keep going. Why? It doesn’t draw you in you make you want to learn more unlike when you see a photo that really stands out. A professional photographer can elevate your social media with photos of you and your staff in action. Your customers can meet you before they ever step foot in your store or make a purchase. They can see how you smile while working away. They can see how hard your staff works to make customers happy. You are putting forth your best self and making that first impression. As far as your website, you can use your photos to help your SEO. Use your keywords in your photo alt tags and get your page seen more on google. Plus, people like to look at pretty photos on websites, especially of you! I can’t tell you how disappointed I am as a customer when I go to the about page and there are no photos! I want to see who I’m buying from.
- Quality. I hinted in number one about quality. Phone cameras have become amazing and are great for getting some everyday shots of your dog but they can’t compare to a professional with a DSLR or mirrorless camera. Photographers also have an eye for things others may not notice and they know what image is most flattering. They also know what lighting is best and how to work in situations with not the best light. The files from a professional camera have a lot more data than your phone. We take great care to capture the best angles and light and we process them to make sure you have high-quality images. If you don’t see a photo you remember being taken there’s a reason. We don’t withhold good images. There was probably a quality issue, someone may have blinked. There may have been a slight blur. Like you and your business, we only want to present our best work.
- But what about stock images you say? Sure, stock are professional images but do they really represent you and your brand? A stock photo isn’t personal, your brand is. Stock photos aren’t original and unique to you. Your clients could see the same photo on a competitor or unrelated business’ website. They can tell that the image isn’t yours. And if you can’t put in the time and effort to get your own images, do you really care about your business and your customers? Will you take the easy, cheap way when working with them? Lastly, a lot of stock images are cheesy. Do you really want to use some silly image? Unless that’s your brand, then, by all means, get cheesy! If you aren’t sure what I mean by cheesy google stock image + career field and look at the results. Or women eating salads. I have never been that happy to eat a vegetable and I love veggies! Seriously, google it. I’ll wait.
- Lastly, you know your business best and I know photography. You should hire an expert to handle the tasks you aren’t the best at. We all have different skillsets. You wouldn’t hire an accountant to be your lawyer. Or ask your mechanic about a toothache. You’d head to the dentist. If your clients asked you about the best plant for their yard and you aren’t a landscaper you would recommend they check with the nursery down the street. Why? Because you are an expert in your field. You should outsource the tasks that aren’t in your area of expertise so you can focus on what you do best!