You own your own business. You work hard and strive for the best customer service you can. You hired a designer for your website and logo. You have a bookkeeper and/or accountant for all that math and tax stuff. You know you can’t do it all or at least not do it all well.
Yet you insist on taking your own photos.
Why? You might think you got a “good enough” image from your cell phone. You may think you can’t afford a professional. You think photos aren’t that important to your business. But they are.
Photos can turn off potential clients. Bad photos are a deterrent. Having professional photos done shows that you care about your business and your clients. Pictures can show off you, your product, and your staff. Why wouldn’t you want to have the very best? You wouldn’t put a Ferrari motor in a Corolla. Why would you put cell phone photos on your professionally designed website?
Professional photos can be way more personal than stock images.
Sure, you can go to stock sites and purchase some generic images but why would you want to? Your customers can tell they are stock. They know you didn’t take them and they aren’t personal. You want your customers to feel like they know you. Stock images are cold, distant. Personally done images provide warmth and can be customized to your needs.
But can’t I google and find some photos instead of buying stock images? Sure, but you’d probably be violating copyright which could cost you more money. You don’t want to deal with that hassle and expense. Having your own personalized photos will keep you out of trouble!
You probably have social media, like Facebook and Instagram. You probably really want to connect to your clients and potential clients and grow your reach. Having professional photos done can give you a leg up. People can get to know you and your brand. They’ll see your face and feel a connection. They’ll remember your photos and the story that goes with them. People are visual; we like to see things to feel connected. Having professional photos can help clarify your story and get it out to your audience.
So to recap why you should hire a professional photographer:
- Photographers are experts at taking photos. You hire other experts so why not photographers?
- Professional images show your clients you care.
- Tell your story, not a stock sites story.
- Stay out of legal trouble (NEVER use images you found online).
- Connect with your audience and tell them your story.
Contact me today to see how I can help your company with professional images!